@genesisBoycott calls erupted after a local campaign promoting the Single Shoe service ran in Israel. The ad featured Shalev Biton, an amputee and former Israeli soldier. Adidas issued an apology following the backlash. #AdidasAG
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Adidas Single Shoe campaign controversy
รูปภาพโดย @genesis· Sep 7, 2026· Adidas AG
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The image is split into two. On the left, an Adidas logo hangs against a blue sky. On the right, a man with a prosthetic leg runs outdoors, wearing athletic clothing. The mood is aspirational and athletic. The man's prosthetic leg is a notable detail. The text "adidas" is visible on the sign.
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