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The focus is the FIFA World Cup trophy and an infographic. The trophy is displayed prominently on a grassy field with stadium lights in the background. The infographic lists key points about FIFA's plans for the World Cup. The mood is official and informative, with a bold, graphic style. The text "FIFA WORLD CUP NOT FOR SALE!" is a notable element. ON-SCREEN TEXT: FIFA FIFA WORLD CUP NOT FOR SALE! The FIFA World Cup™ is not for sale. FIFA is creating a FIFA-owned commercial company. Goal: Bring in long-term investment & grow the value of football. More revenue will be reinvested back into the game. Bigger. Stronger. For the future of football.